Change is creating friction

The cost of change without buy-in


PROBLEM

A rational case for change is rarely enough on its own.

People can understand why something needs to happen and still have concerns about what it means for themselves or the way they currently work.

When these concerns aren’t openly talked about, they can quietly undermine how well people adapt to the change.

The impact of this scenario can be felt in different ways. A rollout might gradually lose momentum because while people aren’t actively working against it, they aren’t proactively trying to help it along. Leaders can find themselves spending more energy navigating uncertainty or ambivalence, rather than leading the change itself.

Over time, this can lead to disengagement and people becoming more cautious or less willing to contribute.

Bring people with you

Change is a human process as much as a strategic one. We help leaders navigate change in a way that creates the conditions for people to engage with it, by making space for the concerns and conversations that inevitably come with it.

This might mean helping leaders have difficult conversations, working with teams to understand how a change is landing, or developing the skills leaders need to keep people engaged.

Done well, change can stop being something that simply happens to people and become something they actively participate in shaping.

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Our work in this area

Case Study: AgWorld

AgWorld builds software that helps farmers and agronomists manage crops and make data-backed decisions. What began as a practical need to address communication developed into an ongoing partnership as the business and its needs evolved.